Will I really post this blog?
Advice to the retail world states to never let on that you are struggling. Everyone is doing fine, good, fantastic. Yes, there are retail giants, the behemoths chains. The Wal-Marts and Amazons and Applebee's that continue to grow.
Reports tell me that small business still accounts for over 75% of sales in the United States.
But buying habits are different, I'm told. The economy and confidence and internet have all impacted how and where and if money is exchanged.
It isn't good. It isn't bad. It's just change.
Mom and Pop establishments hated Sears, I'm sure, when they came up with their first mail order catalog! It was only change
and if you were to survive,
you had to change..
And that is where I am perplexed.
How does good goods change to survive?
Do I finally learn about Instagram?
Do I go online? And how do I import a "feeling" to the internet?
Without thousands of dollars in my advertising budget, how do I reach the public in my vicinity?
I don't have the answers. I'm hoping some of you do!